Crush the industry game7/25/2023 Denny cites a study by the University of Colorado Denver that found people who played learning games had “11 percent higher factual knowledge, 14 percent higher skill-based knowledge and 9 percent higher retention” than people who used other types of learning. Talented’s platform leverages this knowledge by offering “communal and altruistic rewards and goals for learning cohorts to work toward.”Īccording to Growth Engineering, the neurotransmitters released when playing games help users make connections, motivate them and help them learn. With Talented, he hopes to “help visualize that progress for learners, and their employers, to keep everyone committed.” Additionally, behavioral economists have shown that people tend to invest time and energy in other people more than they do for themselves. Talented’s mobile experiential learning game platform is aimed at supporting and reinforcing training to “deliver real results.” The investment from the CAH Startup Lab means the company will be able to leverage CAH research to improve the product.įor example, behavioral economics tells us that “people tend to have a hard time tracking and working toward long-term goals, like achieving mastery of a complex skill,” Fleury says. Last month, it made an investment in Talented, a startup founded in 2016 by Danvers Fleury. Its Startup Lab invests in health and finance startups that use behavioral economics in their products. In fact, according to Juliette Denny, ideologist in chief at Growth Engineering, in 2016, “mobile gaming claimed the largest portion of total revenue for the first time, netting $38.6 billion or 39 percent.” Can training organizations tap into learners’ mobile gaming habits to improve learning?ĭuke University’s Center for Advanced Hindsight (CAH) is a behavioral economics lab that investigates decision-making in the areas of health, finance and morality. The Certified Professional in Training Management Programįrom Candy Crush to Pokémon Go, it’s clear that consumers are, by and large, fond of playing games on their cell phones and tablets.
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